Core skill set
I live at the junction of strategy, creative, and data
Develop game plans for clients for success in the digital realm
Tell engaging stories that elevate brands and drive action
Utilize the power of data to create actionable insights
Places that shaped me as a person and as a professional
Assistant Merchandise Planner
Merchandise planner for 10 women’s fragrance houses with combined annual revenue of $70 million. Coordinate inventory orders, purchase cadence, special pricing, and location strategies across 540 Macy’s stores. Lead a team of 5 for all vendor communication and business with Macy’s locations in Puerto Rico
Client management liaison for two oncology brands. Lead coordination with production houses, digital asset development teams, and media buyers. Create weekly status reports for clients. Develop Project Briefs detailing content, financial, and logistical information.
Social Media Marketing Manager
Develop, implement clients’ social media marketing strategies on digital platforms. Create engaging content, analyze data to create actionable insights, serve as community manager, and connect brands to users.
Created summer basketball program for community youths. Served as Head Coach. Created marketing strategy to raise funding: Crowd-funded more than $1,000 in four days. Managed LiftUp website, social media presence, and donation page.
Curated social media content marketing plans, performed market research, helped create branding and media-buy strategies. Conducted market survey, researched and drafted copy for clients.
Academic Peer Advisor
Launched social media campaign for the Student outreach, worked as a co-project manager for freshmen orientation videos, and provided academic counsel to students.